Who Am I

Hernan-La-Greca

Born and raised in Argentina, I graduated with a BA in Communications/Advertising from the University of Buenos Aires. After a start in photography and journalism, I expanded to advertising, TV, branding, animation and content development.

In 2000, an opportunity brought me to Atlanta to join Cartoon Network Latin America as a Writer/Producer and, eventually, Creative Director. Twenty-one years later, I added two languages, three books, a solid group of friends and call Atlanta home.

I directed projects for a wide range of clients: Cartoon Network, Mattel, [adult swim], UNICEF and AMC, just to name a few.

“Make things you can own” is my mantra. I’m boredom immune and a gut listener.